Get it Right from a Genuine Site was an initiative that focused on promoteing increased awareness and respect of the value of the UK’s creative industries.

We want to encourage consumers to support the creative industries by accessing the creativity that they love from legitimate online sources, as well as making people aware of the growing number of legitimate online content services.

The campaign champions the many different sides of the UK’s creative industries, including music, television, film, book and magazine publishing, sports, gaming and photography.

Get it Right from a Genuine Site represented a completely fresh approach to the issue of copyright infringement, and engaged with younger audiences in particular in ways that are far more relevant to them.