Why It Matters

Why It Matters

The people behind the worlds of film, TV, music, games, books, and sports, have come together to promote the value of creativity and to reduce online copyright infringement.

Every time you watch, listen, read or play, you make a choice, either to support the things you love and help them flourish and grow, or to contribute nothing. By supporting what you love, you invest in creating more of it and the development of new artists and ideas.

BBC Copyright Aware and The Copyright Hub offer more information on how copyright works, what you can do with your own copyright content and the copyright of others.

If you are an educator, you may find the resources at crackingideas.com helpful when covering these concepts with your students.