Why It Matters
The people behind the worlds of film, TV, music, games, books, and sports, have come together to promote the value of creativity and to reduce online copyright infringement.
Every time you watch, listen, read or play, you make a choice, either to support the things you love and help them flourish and grow, or to contribute nothing. By supporting what you love, you invest in creating more of it and the development of new artists and ideas.
If you are an educator, you may find the resources at crackingideas.com helpful when covering these concepts with your students.